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The web site bellberry.com.au had the following in the web site, "Bellberry Limited is a national, private not-for-profit organisation providing streamlined scientific and ethical review of human research projects across Australia." We noticed that the webpage stated " Our aim is to promote and improve the welfare of research participants and the quality, efficiency and effectiveness of research." It also said " As a not for profit company, Bellberry donates. Surplus funds back into the research community. EProtocol Online submission of health research proposals." The header had human research ethics committee as the highest ranking optimized keyword. This keyword is followed by hrec, ethics review, and ethics approval which isn't as urgent as human research ethics committee. The other words bellberry.com.au used was ethical conduct. homer ethics is included but could not be understood by search crawlers.